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VALUES BUILD VALUE
Customers in both B2C and B2B markets are driving demand for ‘good’ business.
Consequently, the strongest, most enduring brands are defining and living their authentic values.
The result? A more valuable business. A more valued brand offer. A better business.
A Better Everything
Results are tangible when you and your customers buy into the positive change you are trying to make.
Employees and clients are recruited more easily. Customers stay loyal. Profits grow naturally.
Funding is easier. And because Principle led businesses look after their people, their people look after them.
It’s a virtuous circle.
“Business is changing.
And how businesses are valued is changing.
Valued by staff, by customers, by investors, by potential purchasers.
By all stakeholders.
They value Purpose and Values led companies that are part of the solution.
Because Principle rich businesses – are rich businesses.
And only going to get more so”.
Andy Key.
Director, Maskew Cordon. January 2020
Prosperity With Principles
Put simply, the side-effect of a more principled business is greater prosperity. And much more than material wealth.
It’s because what the business stands for, why it exists and how it treats all stakeholders are aligned.
These are great businesses to deal with. Because they care. And they embody the Maskew Cordon notion of Prosperity with Principles.
HOW WE WORK
Maskew Cordon work at your side and on your side, working with you in two ways:
- Business Strategy Consultancy and Advice
- Coaching and Facilitation
Business Strategy Consultancy and Advice
Here, the focus in on the business as an entity.
We work with Senior Leadership Teams – the board or the business founders and owners.
We can behave like Non-Executive Directors and can become Non-Executive Directors.
A typical engagement is 6 months to 3 years. But as we are contract-free we stay only for as long as we are making a difference.
Coaching and Facilitation
Here, the focus is on the people as individuals.
Coaching helps leaders to develop capability, capacity and confidence. It’s setting the right goals for you, your stakeholders and the greater good.
Facilitation bonds people, process and vision. It’s an inclusive and collaborative approach to improve decision making and engagement by bringing people in the organisation together to address crucial issues in a pressureless and empowering way.
MASKEW CORDON IMPACT
Maskew Cordon work with businesses to add tangible, balance sheet value. We have been doing this as expert and experienced Business Consultants for, collectively, over 50 years.
Timing
Times are changing. Whilst we’ve always believed in doing things the right way, these days, there is an even greater opportunity to differentiate by being a truly Principle led business and brand. To do the right thing by people, planet AND profit – the triple bottom line.
Keep an eye on our Journal. Sign up to our monthly newsletter – PROSPERITY WITH PRINCIPLES. The Principle led Conversation is everywhere. And we intend to lead it.
Experience and Expertise
Our team has advised businesses, at board level and across sizes and sectors, collectively for over 50 years.
We provide guidance and support through pivotal moments of change, crisis and opportunity. Making your business more valued and more valuable.
When We’re Relevant
The Good times. Investment. Rapid growth. Significant new product/service launches or new category entry. Strategic opportunities.
The Tricky times. Leadership change. Owner exit. Boardroom tension. Threats becoming real.
Some you can anticipate. Some you can’t.
Either way, Maskew Cordon deliver best-in-class board level Business Strategy Consultancy, Advice, Coaching and Facilitation.
NEWSLETTER – PROSPERITY WITH PRINCIPLES
Four short stories. Once a month. Find out how doing good business makes great business sense.
WHAT THEY SAY
“In our business, it’s not often you find someone that can come in and really understand fully what we do. Whether Andy took the trouble to get to know it or whether he is a fast learner I
don't know but because of this, he was very effective very quickly. As we grew, he helped us put values in place and got us to work with a better attitude. He shaped our strategy and got us all pointing in the right direction
to the extent that we are now an excellent company shaping up to be the 3rd biggest in the world in what we do and growing rapidly. Thanks Andy - oh! and he's a nice bloke too!!”
MD Complex, Niche Software Business
“We have worked together for a couple of years now for both Personal and professional coaching. He has always been a great listener and sounding board and help guide me through some
difficult decisions and times. He has never put his views upon me but always offered up alternative out of the box suggestions which have led to well-educated decisions. I would have no hesitation in recommending Andy for the
service he offers.”
MD & Owner – Environmental Business
WHAT THEY SAY
“I’ve referred Andy and Juliana to our most important clients. Those that appreciate how important a contributive approach is. But that need help formulating ideas and realising their
credentials in this area. It’s because a business has to mean it. It has to be authentic.”
Lisa Forster. Co-Founder, ANGELFYSH
“Always Wear Red is a brand with a deeply resonant purpose. We are changing the way people buy clothing. It’s the way the world is going anyway. And so it should be. Consumers drive change.
But we don’t want to just follow the trend. And that’s where Maskew Cordon helped us to think further.
We are ahead of the curve. We are not learning from the case studies. We are writing them.”
Michael Owen. Co-Founder. ALWAYS WEAR RED
WHAT THEY SAY
“Andy has assisted me over the past three years in the development of my business skills and with the strategy and growth plans for my business. Whilst this hasn't always been an easy path
for us to tread Andy has always been very supportive and creative with his ideas and advice.”
MD & Owner – Specialist Fabrication Company
“We've been working with Maskew Cordon for the last year on moving our business to the next level. Their passion and advice on all business matters are second to none and they quickly
identify areas that need attention whilst providing encouragement and reassurance during the implementation of change. In just a short space of time we have already seen big improvements to our efficiency and profitability. We
are excited to continue working with them as a trusted mentors and advisors.”
Co-Owner – Niche Creative Agency
PDF LIBRARY
Andy Key – CredentialsFounder & Principal Consultant. 2 page PDF. |
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Juliana McLean – CredentialsPrincipal Consultant. 2 page PDF. |
The Maskew Cordon BrandWhy we do what we do. 2 page PDF. |
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Combined PDFAll file in one PDF. |
OUR JOURNAL
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| If you own a business, does it feel like you’re starring in The Revenant right now? Just when you think you’ve dealt with one imminent threat, along comes another. |
PLEASE GET IN TOUCH
We will get back to you within two working days.
