Customers in both B2C and B2B markets are driving demand for ‘good’ business.

Consequently, the strongest, most enduring brands are defining and living their authentic values.

The result? A more valuable business. A more valued brand offer. A better business.

A Better Everything

Results are tangible when you and your customers buy into the positive change you are trying to make.

Employees and clients are recruited more easily. Customers stay loyal. Profits grow naturally.

Funding is easier. And because Principle led businesses look after their people, their people look after them.

It’s a virtuous circle.

“Business is changing.

And how businesses are valued is changing.

Valued by staff, by customers, by investors, by potential purchasers.
By all stakeholders.

  They value Purpose and Values led companies that are part of the solution.

Because Principle rich businesses – are rich businesses.

  And only going to get more so”.

  Andy Key.
Director, Maskew Cordon. January 2020

Prosperity With Principles

Put simply, the side-effect of a more principled business is greater prosperity. And much more than material wealth.

It’s because what the business stands for, why it exists and how it treats all stakeholders are aligned.

These are great businesses to deal with. Because they care. And they embody the Maskew Cordon notion of Prosperity with Principles.


Maskew Cordon work at your side and on your side, working with you in two ways:

  1. Business Strategy Consultancy and Advice
  2. Coaching and Facilitation

Business Strategy Consultancy and Advice

Here, the focus in on the business as an entity.

We work with Senior Leadership Teams – the board or the business founders and owners.

We can behave like Non-Executive Directors and can become Non-Executive Directors.

A typical engagement is 6 months to 3 years. But as we are contract-free we stay only for as long as we are making a difference.

Coaching and Facilitation

Here, the focus is on the people as individuals.

Coaching helps leaders to develop capability, capacity and confidence. It’s setting the right goals for you, your stakeholders and the greater good.

Facilitation bonds people, process and vision. It’s an inclusive and collaborative approach to improve decision making and engagement by bringing people in the organisation together to address crucial issues in a pressureless and empowering way.


Maskew Cordon work with businesses to add tangible, balance sheet value. We have been doing this as expert and experienced Business Consultants for, collectively, over 50 years.


Times are changing. Whilst we’ve always believed in doing things the right way, these days, there is an even greater opportunity to differentiate by being a truly Principle led business and brand. To do the right thing by people, planet AND profit – the triple bottom line.

Keep an eye on our Journal. Sign up to our monthly newsletter – PROSPERITY WITH PRINCIPLES. The Principle led Conversation is everywhere. And we intend to lead it.

Experience and Expertise

Our team has advised businesses, at board level and across sizes and sectors, collectively for over 50 years.
We provide guidance and support through pivotal moments of change, crisis and opportunity. Making your business more valued and more valuable.

When We’re Relevant

The Good times. Investment. Rapid growth. Significant new product/service launches or new category entry. Strategic opportunities.

The Tricky times. Leadership change. Owner exit. Boardroom tension. Threats becoming real.

Some you can anticipate. Some you can’t.

Either way, Maskew Cordon deliver best-in-class board level Business Strategy Consultancy, Advice, Coaching and Facilitation.


Four short stories. Once a month. Find out how doing good business makes great business sense.


Andy Key – Credentials

Founder & Principal Consultant. 2 page PDF.

Juliana McLean – Credentials

Principal Consultant. 2 page PDF.


The Maskew Cordon Brand

Why we do what we do. 2 page PDF.

Combined PDF

All file in one PDF.



We will get back to you within two working days.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.